Raíson

justification of existence 

Named after the french term ‘raison d’être’, Raíson embodies the reframing of historical imagery through the use of fashion. Raíson acts as an outlet to explore the justification of existence, just as the original term implies.  Reason lies within the power of the mind, so join me, as I redefine quintessential human experiences such as the “American working woman”, and the childhood experience of the candy lady. I seek to navigate the revival of luxury, and what “classic” truly means.  I believe that beauty lies at the center of life, and it is my mission to highlight the beauty in everything. 

The mind is the greatest tool to justify art. With the power to think, understand, and form judgement, it is the only thing truly capable of redefining the constructs that bind us.